2025 Holiday Shopping & Advertising Trends Report

It’s the most wonderful time of the year—for revelers, shoppers, and brands alike.

The holiday shopping season is more than just a time for great deals. It’s when advertisers do some of their most important work, with marketing efforts that can help fuel key sales and end the
year on the right foot.

Looking for an edge with your Q4 campaigns? This in-depth research report, based on a survey of 2,000 US consumers and conducted in partnership with GWI, details 15 trends that are set to shape holiday shopping and advertising in 2025—providing valuable insights into the evolving landscape of holiday shopping and giving you a strategic advantage when planning and fine-tuning your advertising efforts for the 2025 holiday season.

Key findings include:

1. Consumers have stricter budgets, but they’re planning higher spending overall.
2. The new administration is shaping consumer mindsets.
3. Retailer boycotts are becoming behavior—not just belief.
4. Search and social are gaining ground in discovery.
5. Shopping events matter less, so timing is increasingly personal.

Want more trends and insights for the 2025 holiday shopping and advertising season? Download the report today.