Connected TV has become a driving force in digital advertising, with many media buyers now bringing over a decade of experience to the table. Yet, the landscape continues to evolve rapidly, as new technologies, shifting consumer habits, and advancements in measurement reshape how advertisers approach the space.
In this webinar, Comscore Vice President of Emerging Solutions Becca Marco joins host Noor Naseer to break down essential strategies, best practices, and trends to help advertisers make the most of the CTV opportunity in 2025.
