2021 was a banner year for consumer privacy.
Since the twenty-teens, the increasing consumer skepticism of tracking and targeting technologies, coupled with privacy protection measures taken by government bodies and tech companies, has felt like a slow but steady trickle.
In contrast, 2021 opened the floodgates. In January, Google announced public testing of its Privacy Sandbox initiative. In April, Apple released iOS 14.5, granting iPhone users the ability to opt out of app tracking. In June, Google adjusted their timeline for phasing out third-party cookies.
As consumers, tech companies, and government regulators continue to create the new normal of privacy in advertising, there’s a lot for advertisers to track and consider. If you're looking for a one-stop-shop to help you thoroughly understand the consumer privacy landscape in 2021 and beyond, start by reviewing the articles below—a comprehensive listing of Basis’ identity-related content from 2021.
Editor’s note: Basis Technologies rebranded from Centro in October 2021.
Check out this visual explanation of consumer privacy issues and solutions within the advertising industry.
Senior Director of Product Management at the IAB Tech Lab, Alex Cone, answers three broad questions about the future of identity.
Basis’ General Counsel, Derek Zolner, discusses frameworks for how marketers should—and shouldn’t—think about the future of consumer privacy.
Basis CEO Shawn Riegsecker penned this open letter to the industry in March, explaining why shifts in consumer privacy are opportunities to better ourselves as marketers.
In this episode of AdTech Unfiltered, Pedro Pavón, who oversees privacy, data policy, and advertising at Facebook, shares his views on consumer privacy laws and how advertisers should plan for a cookieless future.
Check out these three key points that marketers must understand in order to plan effectively for the future of identity.
Learn about three groups working toward innovative identity solutions.
Looking to understand the history of consumer privacy? Take a walk down memory lane to learn how we got to where we are now.
Here’s everything you can do to prepare your DSP, social, and search campaigns for the iOS14 and the loss of third-party cookies.
In this Basis Institute webinar, Basis’ Director of Media Systems, Ken Rood, offers specific action plans for how to prepare programmatic, search, and social campaigns for a future with different identifiers.
Is Google FLoC the replacement for third-party cookies that advertisers have been searching for?
A comprehensive guide to understanding and planning for a future with different identifiers.
When news broke that Google was delaying the implementation of third-party cookie blocking in Chrome until late 2023, Basis’ VP of Product Marketing, Aubrey Lehrmann, penned a response on what the development means for our industry.
Five quick tips for succeeding in a privacy-first future.
In this episode of AdTech Unfiltered, Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.
In this Basis Institute webinar featuring LiveRamp’s Travis Clinger, learn what it means to build first-party relationships with consumers and why it is imperative to create an ecosystem built on trust.
The discussions at this year’s Programmatic I/O event focused largely on one theme: identity solutions for the cookieless world.
For the most part, current identity solutions fall into three categories: Addressable identity solutions, contextual advertising, and cohorts/Google’s Privacy Sandbox. This piece discusses the benefits and drawbacks of each category.
As 2022 brings new developments in identity resolution, Basis Technologies will continue to publish analyses, recommendations, and thought leadership to keep marketers in-the-know. Here's to the privacy-first future!