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Wednesday, Mar 31st 2021
Ryan Manchee

Identity Crisis: Embracing the Future of Privacy

Featured:

Alex Cone

Senior Director, Product Management, IAB Tech Lab

Shawn Riegsecker

Chief Executive Officer & Founder, Basis Technologies

The imminent end of cookies. Major changes to iOS 14. Privacy-enhancing technologies in both the browser and OS. Everywhere you look, identity disruption rooted in privacy and data protection concerns is upending the digital advertising industry. Instead of holding tight to the status quo, it’s time to understand why things are changing, what is changing, and the frameworks for thinking about how to harness the change.

Tune in as Alex Cone speaks about the portfolio of standards IAB Tech Lab is introducing to help and how they fit in to the bigger picture, and hear from Shawn Riegsecker as he shares his perspective on how these changes are healthy for the industry.

You’ll learn:

  • How consumers are rethinking privacy and data concerns
  • How identity disruption is changing the status quo
  • What frameworks marketers can use to harness this change
  • Our outlook on the future of digital advertising

What to expect from Basis Technologies Webinars

Basis Technologies' monthly webinar series features a variety of guests, and covers emerging trends and learned best practices within the advertising technology landscape.

Get to know Our Experts

Alex Cone

Senior Director, Product Management, IAB Tech Lab

Alex leads Tech Lab’s privacy initiatives. Before Tech Lab, Alex was Director, Product Management at Xandr, directly responsible for its privacy and creative product and engineering plans, execution and go to market. During his seven years at AppNexus (now Xandr), Alex gained a deep understanding of the ad tech industry working globally on projects ranging from a video DSP to ad quality policy and enforcement. Alex holds a master’s degree in International Relations focused on European Union Policy Studies, and before AppNexus worked in government and not-for-profit roles. Alex’s unique experience as a tech leader with international policy chops are a strategic advantage as Tech Lab enables its members to navigate the major disruption impacting digital advertising today.

Shawn Riegsecker

Chief Executive Officer & Founder, Basis Technologies

Shawn Riegsecker is the CEO and Founder of Basis Technologies. He founded the company in 2001 intent on developing the most comprehensive, automated and intelligent software platform for the digital media industry. His leadership, commitment to innovation and modernized approach to culture and employee happiness have led Centro to receive many accolades, including appearing on Deloitte’s Technology Fast 500, the Inc. 500, and No. 1 on Crain’s Chicago Business’ Best Places to Work for three years in a row. Shawn is a member of the Young President’s Organization (YPO) and a founding director and co-chairman of Unite America, a new movement working on solving the partisan divide in politics through the election of Independent, moderate candidates. He serves on the board of directors of The Director’s Cup, a ski pro-am focused on bringing together influential leaders to aid and support the U.S. Ski and Snowboard team. Shawn is also serves on the Board of Governor’s of the Metropolitan Planning Council, dedicated to shaping a more equitable, sustainable and prosperous greater Chicago region. Shawn is an active angel investor through Firestarter Fund, a venture capital fund driven by a network of successful technology entrepreneurs in Chicago.

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