The imminent end of cookies. Major changes to iOS 14. Privacy-enhancing technologies in both the browser and OS. Everywhere you look, identity disruption rooted in privacy and data protection concerns is upending the digital advertising industry. Instead of holding tight to the status quo, it’s time to understand why things are changing, what is changing, and the frameworks for thinking about how to harness the change.
Tune in as Alex Cone speaks about the portfolio of standards IAB Tech Lab is introducing to help and how they fit in to the bigger picture, and hear from Shawn Riegsecker as he shares his perspective on how these changes are healthy for the industry.