How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
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With an onslaught of data privacy updates stemming from legislation and big tech, once-reliable targeting is rapidly diminishing. Marketers must consider the loss of cookies, and find new ways to target audiences.
Staying up-to-date on these developments isn't easy. But for Pedro Pavón, who oversees privacy, data policy, and advertising at Facebook, its a daily task. In this episode, Pavón shares his views on consumer privacy laws and how advertisers should be planning for a cookieless future.
How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.
News from Comcast, takeaways from the podcast upfront, and more feature in this week's roundup of top digital marketing content.