Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
With an onslaught of data privacy updates stemming from legislation and big tech, once-reliable targeting is rapidly diminishing. Marketers must consider the loss of cookies, and find new ways to target audiences.
Staying up-to-date on these developments isn't easy. But for Pedro Pavón, who oversees privacy, data policy, and advertising at Facebook, its a daily task. In this episode, Pavón shares his views on consumer privacy laws and how advertisers should be planning for a cookieless future.