Identity

From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in the programmatic arena.

Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are some immediate takeaways.

From decentralized finance to virtual and hybrid experiences, get a head start on what’s going to be important in the upcoming year by checking out Basis’ four quick tips for marketing success in 2022. 

Want to stay ahead of the curve? Read through these trends to know and watch as you strategize for a successful 2022.

Are you looking for a one-stop-shop to help you thoroughly understand the consumer privacy landscape in 2021 and beyond? Start by reviewing the articles below—a comprehensive listing of Basis Technologies’ content focused on identity resolution in 2021. 

For the most part, identity solutions for a cookieless world fall into three categories. Read on to learn about the pros and cons of each.

The 2021 Programmatic I/O Conference focused largely on one theme: identity solutions for the cookieless world. Here are our main takeaways.

In this webinar, learn what it means to build first-party relationships with consumers and why it's imperative to create an ecosystem built on trust.

Angelina Eng, VP of Addressability and Measurement at the IAB, shares her thoughts on the technical maneuvers that advertisers must take on to navigate a rapidly approaching future with far fewer reliable identifiers.