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For nearly two decades, brands and businesses across industries have relied on third-party cookies to generate billions of dollars of ad revenue. From selling products to driving college enrollment to collecting political donations, this small but mighty identifier made tracking and identifying specific audiences pretty easy. With cookies now expected to expire in 2024 and with 80% of advertisers still dependent on them, today’s marketer faces an identity crisis and is desperately trying to figure out what to do next.
At SXSW 2023, Basis Technologies' VP of Media Innovations + Technology, Noor Naseer, broke down everything we need to know—and what we need to do now—about an evolved web ecosystem that is increasingly privacy-centric while also expecting brands to reaching audiences with precision.
Not able to make it to make it to Austin this year? Never fear! We're here. Click below to watch a recording of Noor's presentation:
Want to dive further into the presentation and gain in-depth analysis of digital advertising's cookieless future? Click here to download slides from Noor’s talk, full of takeaways you can apply to your campaigns, plus a free copy of our guide “Beyond Third-Party Cookies: Your Guide to Overcoming the Identity Crisis.”