Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 2/3/23 - 2/9/23 to stay ahead of the curve:
If you've felt inundated with content about ChatGPT recently, brace yourself: this is just the start of how generative artificial intelligence products will impact the advertising world. This piece explores the various ways generative AI might address some of the ad industry’s biggest challenges.
It’s been a tough go for the world of tech. But for Microsoft, this week was a “moment for swagger” as the company unveiled a new version of their Bing search engine that harnesses the power of artificial intelligence to enhance the web browsing experience. (Seems like a missed opportunity to bring Clippy back, but oh well...)
Consumers have increasingly (and understandably!) made it clear that they want more control over their personal data. But do they actually know how that data is being used? A new study from the University of Pennsylvania indicates that few consumers understand how their data is collected, and where and when consent to that usage takes place.
We get it: in times of upheaval, it’s extremely tempting to go for short-term wins. But when quick fixes curb long-term marketing success, who really comes out on top? This recent podcast explores strategies for generating sustainable and scalable results for agencies and brands.
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