Jun 15 2023
Ryan Manchee

Scout: The Impacts of Reddit’s Blackout, Google’s Latest Antitrust Charge, and More 


Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 6/9/23 - 6/15/23 to stay ahead of the curve: 

Why Reddit’s recent blackout could be a real problem for advertisers [:04] 

Anyone else feeling a bit “you never know what you’ve got ’til it’s gone” over Reddit the past few days? ICYMI, many of the platform’s communities have gone dark in response to the introduction of a fee for its once-free third-party API, and the drastic drop in traffic has cost Reddit’s marketers a lot of niche-but-valuable attention. 

Google’s Online Advertising Practices Violate Antitrust Laws, E.U. Says [:04] 

Google is in the doghouse with European regulators yet again, with Wednesday marking the tech behemoth’s fourth recent charge for violating European antitrust laws. This time, the European Commission is accusing Google of leveraging its dominance in digital advertising to undermine its competitors. 

Are You Asking the Right Questions About the Future of Identity? [:02] 

Are advertisers barking up the wrong tree when it comes to the privacy-first future? The piece outlines the true questions at the heart of our industry’s identity crisis and clarifies how advertisers can avoid repeating the mistakes of the past. 

Global digital ad spend set to grow 8.4% this year [:02] 

According to a recent report, digital ad spend is forecast to increase by 8.4% in 2023—but any concerns over “single-digit growth” should be considered in the context of the size and maturity of digital over the past decade and a half. Drivers of this growth, per the report, include retail media, connected TV, and digital out-of-home

Cultural Representation—What Spider-Man: Across the Spider-Verse' Can Teach Brands [:03] 

Authentic cultural representation matters—whether we’re talking about films, TV shows, advertisements, or any other kind of media. For brands looking for tips on how to do it right, the newest film in the Spider-Man franchise offers several important pointers. 

Test Your Digital Advertising Knowledge!     

Show off your marketing chops with our question of the week. This week’s hot topic: data privacy.  

Like Taylor Swift, third-party cookies have a big reputation. What percentage of consumers say that data privacy is a growing concern? 

  1. 66% 
  1. 75% 
  1. 86% 
  1. 95% 

Click here for the answer and to—ahem—Swift-ly learn about an important solution for weathering the identity crisis using lessons from a certain pop star who’s current enjoying her Eras era. 


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