Programmatic

With the end of third-party cookies on the horizon, here’s a look at how groups are working toward innovative identity solutions.

Lawsuits against Google and Amazon show that digital advertising can no longer live in the shadows, but must instead shine in the spotlight.

Host Noor Naseer delves into the intricacies of supply path optimization (SPO) with Ian Trider, Basis Technologies' VP of Product (DSP).

A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.

What is programmatic guaranteed? How does it differ from other buying methods? And what benefits does it offer? Find out here.

Learn how higher ed marketers can mitigate enrollment declines and effectively market their virtual and online programs.

What is conversion tracking, how does it work, and how will it be impacted the loss of third-party cookies in Chrome? Find out here.

Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.

We break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry.