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Mar 7 2024

The Ultimate Guide to Political Advertising in 2024

Get all the latest and greatest tips, tactics, insights, and strategies that are key to ensuring a successful political advertising campaign in 2024.
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Programmatic Resources

School’s In: The New Rules for Successful Higher Education Marketing

Learn how higher ed marketers can mitigate enrollment declines and effectively market their virtual and online programs.

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Programmatic Advertising 101: Conversion Tracking

What is conversion tracking, how does it work, and how will it be impacted the loss of third-party cookies in Chrome? Find out here.

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What can Higher Education Marketers Do About the Enrollment Cliff?

Learn what the college enrollment cliff is, and explore some strategies marketers can use to address the challenges it poses.

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Understanding the Basics of Bid Shading

We break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry.

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Everything You Need to Know About Programmatic In-Housing

Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.

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Programmatic Advertising 101: Campaign Targeting Tactics

Learn how marketers can use different targeting tactics to reach consumers, and how they can do so in ways that respect consumer privacy.

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Top Trends and Strategies for Successful Holiday Marketing Campaigns

Start planning for a cheerful holiday marketing season with these trends, forecasts, and expert media tips, all wrapped up for you!

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Programmatic 101: Driving Performance with Campaign Optimization

Here's what digital marketers need to know about how to effectively engage target audiences via campaign optimization.

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Are You Asking the Right Questions About the Future of Identity?

The death of third-party cookies has advertisers scrambling to figure out what the future of identity will look like.

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