For your prospects, the CTA is the first thing they read and last thing they remember about your ad copy. Here are 15 tips for better CTAs.
For your prospects, the CTA is the first thing they read and last thing they remember about your ad copy. Here are 15 tips for better CTAs.
What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.
As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.
Group Black's Kerel Cooper discusses what marketers can do to support the advancement of the Black media ecosystem.
We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this comprehensive report.
Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.
Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.
Wondering how to align your business objectives with the most effective corresponding KPIs? Use this post as a starting point.