Programmatic

Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.

We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.

Wondering how to align your business objectives with the most effective corresponding KPIs? Use this post as a starting point.

It's Valentine’s Day, and there's no better time to show your customers how much you care. Here are a few strategies that will have your customers crushing on you like it’s night one of The Bachelor.

How does ad retargeting work? And how can marketers effectively leverage retargeting in their campaigns? Learn more here.

Want to capitalize on the digital video boom? Here are some useful facts and tips for creating effective digital video ads.

Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic advertising industry.

Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.

What is retargeting? Why is it so crucial? How can you retarget without cookies? Answers to all those questions, and more, here.