Programmatic

See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this comprehensive report.

Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.

Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.

Wondering how to align your business objectives with the most effective corresponding KPIs? Use this post as a starting point.

It's Valentine’s Day, and there's no better time to show your customers how much you care. Here are a few strategies that will have your customers crushing on you like it’s night one of The Bachelor.

How does ad retargeting work? And how can marketers effectively leverage retargeting in their campaigns? Learn more here.

Want to capitalize on the digital video boom? Here are some useful facts and tips for creating effective digital video ads.

Learn all about the CPRA, what companies have to do to comply, and how it will impact the programmatic advertising industry.

Looking for the top digital marketing content from the week of 1/20-1/26? We've got it right here.