From understanding Gen Z to demystifying digital advertising regulation, here's the content that resonated most with our readers in 2022.
From understanding Gen Z to demystifying digital advertising regulation, here's the content that resonated most with our readers in 2022.
With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!
Learn what contextual targeting is, how it works, and what benefits it offers to digital marketing campaigns.
From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.
Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.
A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.
Learn what programmatic video advertising is, and explore the many advantages it can bring to media campaigns.
Boo! If you’re an adtech user looking to avoid horrifying missteps, this post will help you steer clear of four big ones.
See how Basis can help marketers simplify and save time throughout the campaign process.