Programmatic

From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.

Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.

A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.

Learn what programmatic video advertising is, and explore the many advantages it can bring to media campaigns.

Boo! If you’re an adtech user looking to avoid horrifying missteps, this post will help you steer clear of four big ones.

See how Basis can help marketers simplify and save time throughout the campaign process.

Section 1: MEDIA EXCITEMENT In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations ...

From the growth of video to the rising popularity of PMPs—discover the latest trends behind programmatic's continued evolution.

An expert look at ad fraud, its causes and repercussions, and how you can prevent it in your programmatic campaigns.