Programmatic Archives - Page 6 of 49 - Basis Technologies
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Programmatic

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Jan 2 2025

2025 Programmatic Advertising Trends to Know

To help digital advertisers maximize their programmatic campaigns, we dig into key trends that will shape the landscape in 2025.
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Programmatic Resources

Creating Personalized Customer Experiences with Advertising Automation

Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.

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Your Favorite Blog Posts from This Year

From understanding Gen Z to demystifying digital advertising regulation, here's the content that resonated most with our readers in 2022.

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Our Favorite Blog Posts from 2022

With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!

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Programmatic Advertising 101: How Does Contextual Targeting Work?

Learn what contextual targeting is, how it works, and what benefits it offers to digital marketing campaigns.

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2023 Trends for Education Marketers

From TikTok to geo-fencing to programmatic, we explore the best channels and tactics for higher ed marketers in the year ahead.

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Brand Safety and Avoiding Controversy in Digital Advertising

Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.

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Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising

A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.

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Programmatic Advertising 101: What is Programmatic Video Advertising?

Learn what programmatic video advertising is, and explore the many advantages it can bring to media campaigns.

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4 Adtech Horrors to Avoid This Halloween (and Year-Round)

Boo! If you’re an adtech user looking to avoid horrifying missteps, this post will help you steer clear of four big ones.

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