Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to help!
Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to help!
To help political marketers keep their wits about them this election cycle, we've identified three key trends to be aware of.
A story of how a preventative healthcare company utilized Basis to increase brand awareness among target audiences.
Learn what automated reporting is, what benefits it offers, and why it's a given for the future of digital advertising.
Learn what automated bidding is and what benefits it offers, and explore some examples of what automated bid management looks like in context.
A B2B SaaS company partnered with Basis Technologies to lift brand awareness via a multi-channel campaign. Here's the story.
Explore how a cannabis retailer leveraged Basis Technologies' Path to Self-Service solution to achieve next-level ROAS.
Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?
Here's a little cheat sheet for how marketers should approach KPIs and targeting based on programmatic campaign objectives.