Programmatic

Learn what automated reporting is, what benefits it offers, and why it's a given for the future of digital advertising.

Learn what automated bidding is and what benefits it offers, and explore some examples of what automated bid management looks like in context.

A B2B SaaS company partnered with Basis Technologies to lift brand awareness via a multi-channel campaign. Here's the story.

Explore how a cannabis retailer leveraged Basis Technologies' Path to Self-Service solution to achieve next-level ROAS.

Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?

Here's a little cheat sheet for how marketers should approach KPIs and targeting based on programmatic campaign objectives.

Brand responsibility will be a key element of advertising moving forward. Learn what it looks like and how to weave it into your campaigns.

With consumers increasingly looking to corporations for leadership on the climate crisis, the old methods of green marketing just aren’t good enough.

Seven insights from Presidential Innovation Fellow, Raashee Gupta Erry on the state of the programmatic in-housing ecosystem.