Programmatic Archives - Page 8 of 49 - Basis Technologies
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Programmatic

What is Native Advertising?
Jul 23 2024

What is Native Advertising?

We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.
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Programmatic Resources

Programmatic Advertising: The Automation that's Dominating Digital

Join this webinar to learn all about the current state of programmatic and its place in the future of digital advertising.

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Programmatic Advertising 101: What is a DSP?

Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to help!

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Three Things to Know About Midterm Advertising in 2022

To help political marketers keep their wits about them this election cycle, we've identified three key trends to be aware of.

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Health Preventative Company Reaches New Brand Awareness Milestone

A story of how a preventative healthcare company utilized Basis to increase brand awareness among target audiences.

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What is Automated Reporting?

Learn what automated reporting is, what benefits it offers, and why it's a given for the future of digital advertising.

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Programmatic Advertising 101: What is Automated Bidding?

Learn what automated bidding is and what benefits it offers, and explore some examples of what automated bid management looks like in context.

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SaaS Company Boosts Brand Awareness with High-Frequency Omnichannel Campaign

A B2B SaaS company partnered with Basis Technologies to lift brand awareness via a multi-channel campaign. Here's the story.

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Cannabis Retailer Reaches Unprecedented ROAS with Basis DSP

Explore how a cannabis retailer leveraged Basis Technologies' Path to Self-Service solution to achieve next-level ROAS.

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3 Strategies for Retail Marketing During Inflation and Economic Upheaval

Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?

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