Learn when to use PMPs, and why programmatic marketers are spending more on PMPs than in the open exchange.
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Learn when to use PMPs, and why programmatic marketers are spending more on PMPs than in the open exchange.
In this guide, see why advertising automation is essential to the future success and the long-term growth of the media buying marketplace.
The Ad Industry and Programmatic Advertising The digital ad industry has flocked to programmatic advertising in recent years. According to ...
Tune in to learn why marketers should care about misinformation online, and what tools they can use to ensure brand safety in their campaigns.
Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.
Dive into the evolution of RTB, from waterfall auctions and header bidding to first- and second-price auction models and bid shading.
Why utilize bid shading? For programmatic marketers, the benefits come down to time savings and cost efficiency.
From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in the programmatic arena.
Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are some immediate takeaways.