Here's a little cheat sheet for how marketers should approach KPIs and targeting based on programmatic campaign objectives.
Here's a little cheat sheet for how marketers should approach KPIs and targeting based on programmatic campaign objectives.
Brand responsibility will be a key element of advertising moving forward. Learn what it looks like and how to weave it into your campaigns.
Seven insights from Presidential Innovation Fellow, Raashee Gupta Erry on the state of the programmatic in-housing ecosystem.
Learn when to use PMPs, and why programmatic marketers are spending more on PMPs than in the open exchange.
In this guide, see why advertising automation is essential to the future success and the long-term growth of the media buying marketplace.
The Ad Industry and Programmatic Advertising The digital ad industry has flocked to programmatic advertising in recent years. According to ...
Tune in to learn why marketers should care about misinformation online, and what tools they can use to ensure brand safety in their campaigns.
Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.
Dive into the evolution of RTB, from waterfall auctions and header bidding to first- and second-price auction models and bid shading.