Programmatic Archives - Page 9 of 49 - Basis Technologies
Resource Center

Programmatic

What is Native Advertising?
Jul 23 2024

What is Native Advertising?

We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.
Read More
1 7 8 9 10 11 440

Programmatic Resources

3 Strategies for Retail Marketing During Inflation and Economic Upheaval

Due to inflation and economic upheaval, today's retail marketing landscape is complex. What's a retail marketer to do?

Read More
Programmatic Advertising 101: Aligning Campaign Objectives with KPIs and Targeting  

Here's a little cheat sheet for how marketers should approach KPIs and targeting based on programmatic campaign objectives.

Read More
What is Responsible Advertising?

Brand responsibility will be a key element of advertising moving forward. Learn what it looks like and how to weave it into your campaigns.

Read More
Programmatic In-Housing: The Considerations You Need to Make

Seven insights from Presidential Innovation Fellow, Raashee Gupta Erry on the state of the programmatic in-housing ecosystem.

Read More
Programmatic Advertising 101: The Rise of the Private Marketplace (PMP)

Learn when to use PMPs, and why programmatic marketers are spending more on PMPs than in the open exchange.

Read More
Meeting the Moment with Advertising Automation

In this guide, see why advertising automation is essential to the future success and the long-term growth of the media buying marketplace.

Read More
How to Use Programmatic Advertising and Ad Buying Effectively In Higher Education: A Crash Course

The Ad Industry and Programmatic Advertising The digital ad industry has flocked to programmatic advertising in recent years. According to ...

Read More
Empowering Responsible Advertising

Tune in to learn why marketers should care about misinformation online, and what tools they can use to ensure brand safety in their campaigns.

Read More
Omnichannel Advertising Platforms: What They Are and Why You Need One

Managing marketing campaigns has never been so complex. We look at how omni-channel advertising platforms simplify the process.

Read More
1 7 8 9 10 11 49
chevron-down