The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates ...
The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates ...
Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.
From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.
For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve going up.
Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.
Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online audience to improve in-store revenue.
Today, news broke that Google has delayed the release of third-party cookie-blocking in Chrome until late 2023. Here's our take.
We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.
Ever since Google announced it would be disabling third-party cookies in its Chrome browser, the advertising world has been waiting anxiously to see what technology will take their place as the go-to digital identity solution. Is Google FLoC the replacement for third-party cookies marketers and advertisers have been searching for?