Programmatic

For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve going up.

Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.

Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online audience to improve in-store revenue.

Today, news broke that Google has delayed the release of third-party cookie-blocking in Chrome until late 2023. Here's our take.

We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.

Ever since Google announced it would be disabling third-party cookies in its Chrome browser, the advertising world has been waiting anxiously to see what technology will take their place as the go-to digital identity solution. Is Google FLoC the replacement for third-party cookies marketers and advertisers have been searching for?

Manual reporting a major pain point for marketers. Here's what lies ahead for media planners looking for more efficient reporting solutions.

How prepared are you for a privacy-first future? Get recommendations for how you can create a healthy media operation, how to prepare for a future with different identifiers, and specific action plans for your programmatic, search and social campaigns.

Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.