Video advertising is promotional content that plays before, during, or after streaming content. It can also run as a standalone ...
Video advertising is promotional content that plays before, during, or after streaming content. It can also run as a standalone ...
The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates ...
Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.
From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.
For this athletic apparel brand, early success with social media advertising was plateauing. Basis Technologies got the curve going up.
Dynamic Creative Optimization, or DCO, is a streamlined tool that enhances a marketing team’s productivity when used properly.
Learn how Basis Technologies' media services team helped a beauty retailer better leverage its online audience to improve in-store revenue.
Today, news broke that Google has delayed the release of third-party cookie-blocking in Chrome until late 2023. Here's our take.
We outline seven tips that you can implement to ensure you are creating effective KPI reports from the very beginning.