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Programmatic

Headshot of Ian Trider
Oct 21 2023

Examining the Supply Side

Host Noor Naseer delves into the intricacies of supply path optimization (SPO) with Ian Trider, Basis Technologies' VP of Product (DSP).
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Programmatic Resources

Vertical Viewpoint: Conquering Challenges as a Cannabis Brand

Nearly every business was hit hard during the pandemic, and for cannabis brands, this was no exception. How have the most successful of cannabis businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

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Vertical Viewpoint: Conquering Challenges as a Finance Brand

Nearly every business was hit hard during the pandemic, and for finance brands, this was no exception. How have the most successful of finance businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

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Vertical Viewpoint: Conquering Challenges as a Healthcare Brand

Nearly every business was hit hard during the pandemic, and for healthcare brands, this was no exception. How have the most successful of healthcare businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

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Vertical Viewpoint: Conquering Challenges as a Retail Brand

Nearly every business was hit hard during the pandemic, and for retail brands, this was no exception. How have the most successful of retail businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

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3 Questions About the Future of Identity (with Alex Cone)

The topic at the forefront of marketers' minds these days is identity. How will our industry function in a post-cookie ...

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Digital Strategies for Nonprofit Marketers

It doesn’t take much more than opening your mailbox to recognize that, traditionally, much of a nonprofit’s marketing spend goes toward snail mail donor appeals. But there are major opportunities for nonprofits in the digital space, too. Take a look at some of the key elements of successful nonprofit digital strategies.

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Digital Strategies for Outdoor Industry Marketers

With the COVID-19 pandemic putting strain on our collective mental health, it’s no surprise that outdoor recreation has become quite ...

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Identity Crisis: Embracing the Future of Privacy

Everywhere you look, identity disruption rooted in privacy and data protection concerns is upending the digital advertising industry. Learn how we can harness these changes.

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Why St. Elizabeth Healthcare Loves the Basis Technologies Customer Experience

Learn how St. Elizabeth Healthcare leveraged Basis Technologies' omni-channel DSP to drive breakthrough digital media performance.

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