Programmatic

Cannabis vaporizer brand PAX teamed up with Basis Technologies to drive improvement across multiple performance-related goals. Learn how here.

No one has all the answers about the future of data privacy, but there are a few things we know for sure. Read on to find out what they are.

The shifts in consumer privacy are opportunities to better ourselves as an industry. Here's our point of view.

Nearly every business was hit hard during the pandemic, and for cannabis brands, this was no exception. How have the most successful of cannabis businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

Nearly every business was hit hard during the pandemic, and for finance brands, this was no exception. How have the most successful of finance businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

Nearly every business was hit hard during the pandemic, and for healthcare brands, this was no exception. How have the most successful of healthcare businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

Nearly every business was hit hard during the pandemic, and for retail brands, this was no exception. How have the most successful of retail businesses adapted over the last year, and what can brands in this vertical do to optimize their advertising and business practices?

The topic at the forefront of marketers' minds these days is identity. How will our industry function in a post-cookie ...

It doesn’t take much more than opening your mailbox to recognize that, traditionally, much of a nonprofit’s marketing spend goes toward snail mail donor appeals. But there are major opportunities for nonprofits in the digital space, too. Take a look at some of the key elements of successful nonprofit digital strategies.