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Programmatic

Digital advertisers discuss programmatic trends for 2024.
Jan 2 2024

2024 Programmatic Advertising Trends

To help digital advertisers stay ahead of the curve, we dig into key trends that will shape the programmatic landscape in 2024.
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Programmatic Resources

Identity 2.0: What's Next After Third-Party Cookies

How prepared are you for a privacy-first future? Get recommendations for how you can create a healthy media operation, how to prepare for a future with different identifiers, and specific action plans for your programmatic, search and social campaigns.

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Digital Media Advertising in 2021

Download this infographic to view digital segments driving the most growth and the ad spend outlook for the U.S. in 2021.

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CBDeebly is Pioneering CBD Marketing, Powered by Basis

Explore how Basis Technologies' automated digital media management platform empowered CBDeebly to meet and exceed CPA, AOV, and ROI goals.

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Brand Innovators Media Buying Summit 2021 Takeaways

At the Brand Innovators 2021 Media Buying Summit last week, experts from across the industry discussed how the media buying ...

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The Death of Third-Party Cookies: How We Got Here

Take a look at some of the privacy-focused steps that tech companies and government bodies have taken over the past several years, building up to the expected “death” of third-party cookies by 2022.

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Flexible Solutions Help Monster Stay at the Top of their Game

Global online employment solution Monster had worked with a litany of prohibitive DSP partners—until they found Basis.

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U.S. Elections Digital Advertising Trends: 2020 Dominated by Programmatic, CTV and Last-Minute Spending

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies The 2020 U.S. elections were the most unique of ...

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DIAL: Digital Innovations Awesome List (April 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

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PAX Uses Basis DSP to Lower Cost Per Acquisition and Engage New Audiences

Cannabis vaporizer brand PAX teamed up with Basis Technologies to drive improvement across multiple performance-related goals. Learn how here.

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