Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
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Monster is a global online employment solution for people seeking jobs and employers who need great people. With two sides of the equation, candidates looking for quality jobs and employers looking to fill open roles, Monster has many different targets and initiatives. They have expanded from their roots as a "job board" to a global provider of a full array of job seeking, career management, recruitment, and talent management products and services.
Early in the relationship, Basis Technologies provided media strategy & activation services support to the Monster media team. As Monster’s business strategically evolves, they’re on a longer-term path to self-service which will bring the media execution fully in-house. Both companies know it will take time and training to transition the work, but Basis Technologies encourages clients to do what is right for their business, including moving fluidly between solutions like managed services and self-service. Sr. Director of Global Media at Monster, Shaun Farrar said, “[Basis Technologies has] been really open in saying ‘when you’re ready, we’re ready. We’ll customize our approach with you.’”
“Basis has made a significant impact on my team’s ability to free up their time to focus on strategy and insights,” said Shaun Farrar, Sr. Director of Global Media at Monster.
Shaun and team specifically find significant value in the delivery integrations and reporting features. “Basis essentially consolidates multiple platforms so you don’t have to log into four or five different platforms to pull reports and aggregate them—Basis does it for you. Rather than spending so much time pulling reporting, Basis gets rid of that friction and wasted time and really allows you as a marketer to dig into to the data and come up with sound strategy. Basis enables you to better use your time."
Shaun Farrar, Monster’s Sr. Director of Global Media, said it best: “There really is not another Basis. You can work with any other DSP, but they are so limited in their scope that it becomes prohibitive. Basis not only has display and video capabilities and solutions, but also can help with social, search, and the entire digital ecosystem. That’s incredibly attractive to a brand that has a small team in-house that activates globally and across multiple channels. I put Basis in a category by themselves for that reason.”
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Shaun Farrar Sr. Director of Global Media Monster:
"Basis Technologies is an extension of our team. They improve how we work each and every day. We rely upon them immensely. They've got really smart people, very strategic, and very sound from an executional standpoint."
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