Dive into the evolution of RTB, from waterfall auctions and header bidding to first- and second-price auction models and bid shading.
Dive into the evolution of RTB, from waterfall auctions and header bidding to first- and second-price auction models and bid shading.
Why utilize bid shading? For programmatic marketers, the benefits come down to time savings and cost efficiency.
From the rise of CTV and audio to a renewed emphasis on creative, we explore the predominant trends in the programmatic arena.
Google has introduced a new toy into its Privacy Sandbox: Topics API. What does this mean for the advertising industry? Here are some immediate takeaways.
Learn the history behind why programmatic was introduced into the advertising landscape, as well as the benefits it offers.
Learn why Basis has partnered with NOBL, the world's first ethical programmatic advertising solution.
Helene Parker shares critical professional lessons to engage and retain clients, advice for anyone thinking of starting their own programmatic consultancy, and reflections on the upsides of leaving the traditional nine-to-five.
Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...
A successful transition from an agency to in-house programmatic advertising isn't as easy as flipping a switch...