Learn the history behind why programmatic was introduced into the advertising landscape, as well as the benefits it offers.
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Learn the history behind why programmatic was introduced into the advertising landscape, as well as the benefits it offers.
Learn why Basis has partnered with NOBL, the world's first ethical programmatic advertising solution.
Helene Parker shares critical professional lessons to engage and retain clients, advice for anyone thinking of starting their own programmatic consultancy, and reflections on the upsides of leaving the traditional nine-to-five.
Basis Technologies (formerly ‘Centro’) has been positioned as a Challenger in the recently released 2021 Gartner Magic Quadrant for Ad ...
A successful transition from an agency to in-house programmatic advertising isn't as easy as flipping a switch...
Video advertising is promotional content that plays before, during, or after streaming content. It can also run as a standalone ...
The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates ...
Centro’s Tyler Kelly speaks with Cognizant's Arturo Pena about the strategies of in-housing and B2B addressability in digital advertising.
From inconsistency risks to scalability issues, we outline six of the main challenges manual data integration efforts pose for businesses.