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Programmatic

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Dec 7 2023

6 Questions About Made-For-Advertising Websites

Curious about made MFA sites and their impact on digital advertising? This Q&A explores the growing concerns around MFA content, inventory, and ad spend.
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Programmatic Resources

What is Media Buying?

The typical person can be exposed to more than 4,000 advertisements each day. Not surprising, given that people around the ...

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Using Week-Over-Week Reporting to Improve Your Marketing Efficacy

We explore what effective week-over-week reporting analysis looks like using dashboard features complete with real client data.

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2021 Outlook

In this webinar, Ryan Manchee and Noor Naseer share what they’re anticipating and excited about for the year ahead.

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VI Marketing and Branding Amplifies Targeting Tactics with Basis

For VI Marketing and Branding, past third-party DSP partners had not allowed them to be proactive with their clients—enter Basis.

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A Digital Marketer's Guide to Choosing a DSP

The selection and implementation of a demand-side platform (DSP) is no small feat. You need more than a DSP—read our guide to learn more.

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7 Signs You Need a Marketing Intelligence Platform in 2021

A Marketing Intelligence Platform is a smart investment you need to stay ahead of your digital marketing competition. Here are 7 reasons why.

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DIAL: Digital Innovations Awesome List (January 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

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Data Silos: Why They Are Damaging to Your Business

47% of marketers say that data silos are their biggest problem when it comes to gaining insights. In this blog post, we break down why.

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Digital Strategies for Retail Marketers

Shifts in Retail Marketing Many marketing experts predict the retail industry will be forever transformed by the Coronavirus pandemic. While ...

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