Programmatic Archives - Page 17 of 49 - Basis Technologies
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Headshot of Ian Trider
Oct 21 2023

Examining the Supply Side

Host Noor Naseer delves into the intricacies of supply path optimization (SPO) with Ian Trider, Basis Technologies' VP of Product (DSP).
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Programmatic Resources

B2B Companies: Use Retargeting to Find New Clients

Retargeting need not be merely a tactic for B2C companies to reach consumers. Done right, it can be an incredibly ...

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Reaching Hispanic Bilinguals: The Impact of Language

In this webinar, Sofía Escamilla shares Acento's insights on how to better reach bilingual Latinx people in the U.S.

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Why Your Customer Engagement Data Needs a Single Source of Truth

The technology to create centralized data hubs is available. Marketers implementing it now are set up to benefit the most in the long-term. Here's why.

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Centro and Adstra’s Cookieless Solution for Advertisers to Reach Audiences

Can advertisers still meet goals in a cookieless future? Centro is ensuring it. Even when third-party cookies are being blocked ...

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Basis by Centro is a Challenger in the 2020 Gartner Magic Quadrant for Ad Tech

Centro has been positioned as a Challenger in the recently released 2020 Gartner Magic Quadrant for Ad Tech. Gartner is ...

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Election Advertising 2020: Impacts by Format and Channel

In part three of Election Advertising 2020, we detail how advertising channels and formats will be impacted by political advertising.

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The Future of Targeting: Contextual, Semantic, and Cookies

In this webinar, Mario Diez of Peer39 discusses the current state of the targeting market, as well as where it's headed in years to come.

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The Top 4 Performance Tracking Dashboard Components for Digital Marketing Analysts

Marketing dashboards pull data together from disparate sources, providing dynamic visualizations of performance in one single location.

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What is Digital Audio Advertising?

What is Digital Audio Advertising? Digital audio advertising has ballooned over the past few years as technology has advanced the ...

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