A CMO Dashboard must provide the high-level data a CMO needs to measure campaign efficacy quickly and determine strategic objectives.
A CMO Dashboard must provide the high-level data a CMO needs to measure campaign efficacy quickly and determine strategic objectives.
Retargeting need not be merely a tactic for B2C companies to reach consumers. Done right, it can be an incredibly ...
In this webinar, Sofía Escamilla shares Acento's insights on how to better reach bilingual Latinx people in the U.S.
The technology to create centralized data hubs is available. Marketers implementing it now are set up to benefit the most in the long-term. Here's why.
Can advertisers still meet goals in a cookieless future? Centro is ensuring it. Even when third-party cookies are being blocked ...
Centro has been positioned as a Challenger in the recently released 2020 Gartner Magic Quadrant for Ad Tech. Gartner is ...
In part three of Election Advertising 2020, we detail how advertising channels and formats will be impacted by political advertising.
In this webinar, Mario Diez of Peer39 discusses the current state of the targeting market, as well as where it's headed in years to come.
Marketing dashboards pull data together from disparate sources, providing dynamic visualizations of performance in one single location.