Resource Center

Programmatic

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Sep 12 2023

School’s In: The New Rules for Successful Higher Education Marketing

Learn how higher ed marketers can mitigate enrollment declines and effectively market their virtual and online programs.
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Programmatic Resources

Technology and Talent in Agencies of the Future

Join guest speaker, Forrester Principal Analyst and former agency executive, Jay Pattisall, for a conversation about how agencies and marketers will evolve their relationships and performance in 2021 and beyond.

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4As and 614 Group Address Workflow Automation and Identity Management

4A's and 614 Group assembled forward-thinking industry leaders to tackle automation solutions and identity management.

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Converge Direct + Programmatic Buying: The Blueprint

Converge your direct and programmatic buying functions, and improve performance while you’re at it.

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The Programmatic Readiness Guide

Are you ready to make your move to a self-service buying model? Find out with our handy guide.

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How to Choose a DSP (Demand Side Platform)

In need of a new DSP? The first thing to know about choosing a new DSP—is that you need more ...

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The 5 Essential Components of a CMO Dashboard

A CMO Dashboard must provide the high-level data a CMO needs to measure campaign efficacy quickly and determine strategic objectives.

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B2B Companies: Use Retargeting to Find New Clients

Retargeting need not be merely a tactic for B2C companies to reach consumers. Done right, it can be an incredibly ...

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Reaching Hispanic Bilinguals: The Impact of Language

In this webinar, Sofía Escamilla shares Acento's insights on how to better reach bilingual Latinx people in the U.S.

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Why Your Customer Engagement Data Needs a Single Source of Truth

The technology to create centralized data hubs is available. Marketers implementing it now are set up to benefit the most in the long-term. Here's why.

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