Advertising automation is one of the most powerful solutions teams can use to navigate the identity crisis. Here, we break down what advertisers need to know.
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Converge your direct and programmatic buying functions, and improve performance while you’re at it.
Advertising automation is one of the most powerful solutions teams can use to navigate the identity crisis. Here, we break down what advertisers need to know.
For your prospects, the CTA is the first thing they read and last thing they remember about your ad copy. Here are 15 tips for better CTAs.
How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.