Converge Direct + Programmatic Buying: The Blueprint

Laurie Lam joins AdTech Unfiltered to unpack what it takes to build one of the world's most culturally relevant brands.

To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.

Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.