Tony Marlow, CMO of LG Ad Solutions, joins host Noor Naseer to unpack the TV trends marketers can't ignore in the CTV-first era.
After weathering a significant drop in marketing spend, the loss of thousands of agency jobs, and radical shifts in production and remote work, agency and technology professionals are seeing a comeback.
But don’t expect agencies and clients to get back to business as usual. Agencies will swarm their talent with more technology and automation to make smarter marketing decisions and facilitate stronger partnerships.
Join guest speaker, Forrester Principal Analyst and former agency executive Jay Pattisall, for a conversation about how agencies and marketers will evolve their relationships and performance in 2021 and beyond.
