Smarter Screens, Smarter Ads: Inside the Future of TV - Basis Technologies
Headshot of Tony Marlow
Jul 3 2025
Episode 46Tony Marlow

Smarter Screens, Smarter Ads: Inside the Future of TV

Listen To This Episode
Apple Podcasts logoSpotify logo

From the rise of ad-supported streaming and direct-to-glass strategies to shifting consumer behavior driving FAST adoption, the world of TV advertising is evolving, well...fast.

In this episode, Tony Marlow, CMO of LG Ad Solutions, joins host Noor Naseer to unpack the TV trends marketers can't ignore in the CTV-first era. Listen in to gain insights around shoppable ads, measurement, AI-fueled creative and segmentation, and how marketers can better plan and optimize campaigns in an increasingly fragmented TV landscape.

Back to Podcasts