How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
The first thing to know about choosing a new DSP—is that you need more than just a DSP. We know the idea of transitioning to a new digital media platform can be very intimidating. There’s an incredibly daunting process of direct and programmatic integration, media convergence, and many other moving pieces. Where and how do you start? Below, review the evaluation process to ensure a solid and confident investment that will meet the expanding needs of your organization, now and into the future.
Know your “why.” Why? Setting business goals and looking at the big picture will allow you to see where there is room for improvement down the road.
Ensure buy-in from the executive team and stakeholders. Break it all down—education may be needed to help company executives, shareholders, and members of your tactical team understand the reason(s) for this large transition, as direct and programmatic integration is no small feat. Educate yourself about the entire process first, so you’re able to answer their questions to the best of your ability. Also, identify the questions you aren’t sure of to come back to at a later date.
As mentioned, you need more than just a programmatic buying platform. Determine the components that are critical to your business, by identifying the specific initiatives and goals the platform will need to support. Assign a project manager to track progress, tasks, and deadlines.
Arm your team and stakeholders with the necessary considerations and questions needed to craft a well-thought-out Request for Information (RFI) or Request for Proposal (RFP). Our Digital Marketer’s Guide to Choosing a DSP takes you through the entire evaluation process and is chock-full of questions to ask potential vendors.
What are you waiting for? Get started today!