With the end of third-party cookies on the horizon, here’s a look at how groups are working toward innovative identity solutions.
The selection and implementation of a demand-side platform (DSP) is no small feat. If you've identified a need for one, it's time to consider other requirements, beyond the ability to buy programmatically, in order to support your growing organization. Hint: you need more than a DSP. The decision to in-housing programmatic buying requires the input and involvement of top stakeholders and teammates alike. Read our guide to learn more about the process and do more down the road.
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