A Digital Marketer's Guide to Choosing a DSP

The selection and implementation of a demand-side platform (DSP) is no small feat. If you've identified a need for one, it's time to consider other requirements, beyond the ability to buy programmatically, in order to support your growing organization. Hint: you need more than a DSP. The decision to in-housing programmatic buying requires the input and involvement of top stakeholders and teammates alike. Read our guide to learn more about the process and do more down the road.

What you'll learn:

• How to build your RFI and build out important questions to ask potential vendors.
• The 10-step purchasing process.
• How to align your business, processes, and technology to set your organization up for success.