The Programmatic Readiness Guide

As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.

We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.

Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.