Programmatic

How is marketing ROI going to look after COVID-19? Should businesses go back to following the same strategies or have we entered new territory?

Data consolidation can be challenging yet it’s easy to streamline your efforts by adhering to some key best practices. We delve into eight of them here.

The best part about Streaming Audio is that it mirrors the offline experience while providing advertisers with the superior digital targeting capabilities. Broadcast Radio relied on Radio format to determine the best brand fit, but the growth of Streaming Audio has brought advertisers a plethora of options for ensuring their most profitable consumer is receiving the message. Read on for common ways we can target listeners via Streaming Audio…

The wheels were already in full motion on “native” digital offering. What is it? Simply put, it is sponsored content designed to be perfectly positioned within the publisher’s editorial content. But, the trouble with this definition is that it can be, and is, so much more than that.

Meet the latest innovation in adtech: Basis Assistant, which was built for remote work. Whether it’s running a programmatic campaign ...

Complete a purchase. Install an app. Sign up for an event. Every campaign has a goal. And behind every campaign, ...

QuanticMind co-founder Brian Bird discusses offline conversion tracking and the importance of optimizing campaigns to metrics that define business performance.

Ad Servers and Display Advertising   Ad servers support the core function of digital display advertising – they serve ads! ...

Centro announced an API integration with Microsoft Advertising to automate paid search campaign management and reporting. Centro’s customers that also ...