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Sep 12 2023

School’s In: The New Rules for Successful Higher Education Marketing

Learn how higher ed marketers can mitigate enrollment declines and effectively market their virtual and online programs.
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Programmatic Resources

4 Guidelines for Selecting a Digital Marketing Agency

A digital marketing agency can launch you into the internet big-time. The problem, of course, is selecting the right digital marketing agency.

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Your Campaigns Are Beautiful. Now Your Reports Are Too.

Three months ago, a client asked for your help promoting their latest solution. You began strategizing the perfect media plan ...

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Ad Personalization: Why it Matters in Programmatic

Of all the industries and specialties out there, marketing has become one of the most fluid over the past few ...

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Display Advertising 101: Expand Your Display Ad Buying with Programmatic

We’ve already covered the basics of DSPs for marketers and publishers. Here’s what you should know about display ad buying within a DSP! ...

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How to Run Programmatic

Launching your first programmatic ad campaign may seem like a tall mountain to climb. But with the right tools and ...

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The Advantages of Programmatic Advertising

If programmatic advertising had an official fan squad, I imagine their cheers would sound something like this: “Programmatic is the ...

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The Unstoppable Rise of Marketing Intelligence Platforms

We discuss why Marketing Intelligence Platforms are an essential ingredient in building a winning digital acquisition program today.

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Performance Is King: Keys to Success in Programmatic Advertising

We told you all about ad spenders continuing to adopt programmatic advertising capabilities in-house. You know that digital media teams ...

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How Basis Drives Political Campaigns

One guarantee with the U.S. elections in 2020 is that history won’t repeat itself—at least, not when it comes to ...

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