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Aug 28 2023

Programmatic Advertising 101: Conversion Tracking

What is conversion tracking, how does it work, and how will it be impacted the loss of third-party cookies in Chrome? Find out here.
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Programmatic Resources

DIAL: Digital Innovations Awesome List (September 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

Bid optimization technology does a lot more than set keyword bids. Here’s how it helps advertisers avoid PPC performance issues.

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Which Metrics Actually Matter in Ad Campaigns?

How is your latest campaign doing? Are you driving traffic to your site? Are you increasing conversions? Are your social ...

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Tuned in to Audio Ads

With more of the U.S. population now tuning in to digital audio, we explore how advertisers can tap into the medium's popularity.

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What Powers Effective Programmatic Advertising?

Programmatic Advertising Takes The Lead Data is every marketer's best friend. There was a time, not long ago, when "advertising" ...

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Ask the Expert: What is 5G?

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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Why Digital Audio Ads Should be Part of Your Media Mix

Digital audio should be part of your media mix now, or at the very least, be part of the media ...

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Commanding Attention: Beyond the Banner with Native Advertising

What are the best ways to take advantage of the various innovative opportunities that exist with native today? Answers here.

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How To Maintain Brand Safety During Programmatic Media Buys

Is your brand important to you? We certainly hope so. After all, you've spent countless hours and innumerable amounts of ...

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