We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.
From the podcast on your morning commute to asking Alexa to replenish your dish soap—we are shifting from an onslaught of screens to a new world of digital media powered by audio. Nearly two-thirds of the U.S. population has tuned in to digital audio, with podcasts commanding the largest share—followed by Spotify and Pandora.
In April's webinar, we explore the paid media opportunities that exist for audio today and share how programmatic advertising is driving growth and enabling smarter ways to target desired audiences.