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Understanding the Basics of Bid Shading
Aug 23 2023

Understanding the Basics of Bid Shading

We break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry.
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Programmatic Resources

DIAL: Digital Innovations Awesome List (March 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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DIAL: Digital Innovations Awesome List (February 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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DIAL: Digital Innovations Awesome List (January 2019)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming—so we ...

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Ask the Expert: What will happen in digital media in 2019?

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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Ask the Expert: What is Amazon Advertising Platform?

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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How to Optimize Digital Advertising to Improve the Customer Experience

From appealing to emotions to discovering new ways to target audiences, we explore five ways you can optimize the customer experience.

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How to Leverage Google Maps to Supercharge Online Advertising

Trying to learn how to advertise on Google Maps? Want enhance your digital advertising strategy? Learn everything you need to know!

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12 Insights on Social Video

From tips on how to measure performance to storytelling best practices, we run through 12 insights relating to social video.

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Why Predictive Advertising is the Future of Digital Marketing

Prepare your campaigns for the future with predictive advertising technologies that target audiences, optimize ad spend and predict consumer behavior.

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