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Understanding the Basics of Bid Shading
Aug 23 2023

Understanding the Basics of Bid Shading

We break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry.
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Programmatic Resources

The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

Are you garnering the most value from intent data? We let you in on how to harness the potential of intent data to capture new and unique customer insights.

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Why Your Amazon Ad Tactics Aren't Selling (and What to Do Instead)

Ready to reevaluate your Amazon ad tactics to stay relevant? Get insights into the biggest mistakes and get ad copy tips to boost ROI.

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Five Reasons Why Amazon Is the Third Largest Digital Advertising Platform

Amazon is now the third largest digital advertising platform in the world, behind Google and Facebook. We discuss five reasons why.

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10 Terrifying Ad Fraud Attacks That Will Kill Your Campaigns

Are your campaigns suffering from ad fraud? Read on to learn the terrifying tactics fraudsters use to curse your advertising campaigns.

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How to Optimize Your PPC Ads for Google Voice Search

As Google Voice Search rises in popularity, it's becoming important for businesses to improve their pay-per-click performance and reach new consumers.

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The Right Time, at the Right Price: Applying Revenue Management Principles to PPC Advertising

Revenue management takes time, effort and patience but can boost value and elicit strong returns. Learn how to apply revenue management principles to PPC.

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Activate and Improve Media Performance

How do you activate and improve media performance? Well, by the thoughtful integration of digital buying, of course! Is converging ...

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DIAL: Digital Innovations Awesome List (October 2018)

Keeping up with the trade pubs and latest trends in the ad tech world can be tough and time-consuming. We ...

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Bid Optimization Opportunities You May Be Missing

They say that the game of chess takes an hour to learn and a lifetime to master. The same goes ...

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