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Programmatic

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Jul 22 2023

Programmatic Advertising 101: Campaign Targeting Tactics

Learn how marketers can use different targeting tactics to reach consumers, and how they can do so in ways that respect consumer privacy.
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Programmatic Resources

Amazon Advertising or Google Ads: What’s Right for Your PPC Strategy?

Amazon advertising, Google ads: which is best for your marketing budget and strategy? We weigh the benefits of both.

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Top 13 Ways to Improve Your PPC Advertising ROI

PPC advertising, when managed well, can be one of the most cost-effective tools for reaching your audience. For one, it’s ...

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Always On: Today’s Cross Device Opportunity

These days, Americans spend more than half of their waking hours consuming media across a variety of connected screens. That’s ...

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DIAL: Digital Innovations Awesome List (September 2018)

Keeping up with the trade pubs and latest trends in the ad tech world can be tough and time-consuming. We ...

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Keyword Research Beyond the Basics: 16 Ways to Find New Terms

If you’re looking for new terms that can form the basis of your PPC campaigns, check out these 16 keyword research tactics.

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Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

Facebook is changing its ad platform to account for new data privacy measures. Find out what this means for your company's Facebook ads.

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DIAL: Digital Innovations Awesome List (August 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Gauge Your Programmatic Readiness

How do you know if a self-service buying model is right for you?

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Forrester Study: Digital Media Buying Convergence

75% of agencies are breaking down buying silos. Are you?

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