Resource Center

Programmatic

Mar 29 2023

Automation vs AI in Digital Advertising

We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
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Programmatic Resources

Ad Tech Analogies: Simple is the New Smart (The Rue La La Analogy)

Next up in our ad tech analogies series: The Rue La La Analogy, which explains how private marketplaces and private ...

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Ad Tech Analogies: Simple is the New Smart (The Online Shopping Cart Analogy)

Next up in our ad tech analogies series: The Online Shopping Cart Analogy, which explains how programmatic direct buying works. ...

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Ad Tech Analogies: Simple is the New Smart (The Black Shoes Analogy)

Next up in our ad tech analogies series: The Black Shoes Analogy, which explains the benefit of buying from a ...

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Centro DSP Adds Audience Targeting and Brand Protection Capabilities Through Integration of comScore and DoubleVerify Data

Centro Provides Marketers with Easy-to-Use Programmatic Advertising Software with Robust Viewability, Demographic and Brand Safety Audience Targeting Options   Chicago ...

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Ad Tech Analogies: Simple is the New Smart (Concert Ticket Analogy)

Next up in our ad tech analogies series: The Concert Ticket Analogy, which explains the difference between preferred deals, private ...

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Ad Tech Analogies: Simple is the New Smart (The Nordstrom Analogy)

Next up in our ad tech analogies series: The Nordstrom analogy, which explains the daisy chain/waterfall process of monetizing inventory. ...

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Ad Tech Analogies: Simple is the New Smart (The Mall Analogy)

It's no secret that programmatic has exploded in recent years – and while it's opened up opportunity in the industry, ...

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Ads.txt Could Wipe Out a Legion of Programmatic Ad Players. That's Good

"Ad tech is rife with shady characters. Until now, questionable behavior has frequently gone unchallenged. That's about to change." Read ...

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Meet Our May Centro Certified Programmatic Grads

Centro Academy, an educational program where digital media buyers are trained in DSP buying foundations and advanced programmatic strategies, welcomed ...

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