Next up in our ad tech analogies series: The Concert Ticket Analogy, which explains the difference between preferred deals, private ...
Next up in our ad tech analogies series: The Concert Ticket Analogy, which explains the difference between preferred deals, private ...
Next up in our ad tech analogies series: The Nordstrom analogy, which explains the daisy chain/waterfall process of monetizing inventory. ...
It's no secret that programmatic has exploded in recent years – and while it's opened up opportunity in the industry, ...
"Ad tech is rife with shady characters. Until now, questionable behavior has frequently gone unchallenged. That's about to change." Read ...
Centro Academy, an educational program where digital media buyers are trained in DSP buying foundations and advanced programmatic strategies, welcomed ...
"Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end ...
We received a lot of questions during our April 3T paid social webinar. Because we like to keep these bite-sized ...
Centro is redefining programmatic. We unveiled Centro Platform at AdExchanger's Programmatic IO conference. Watch the full presentation here.
As seen in AdExchanger. March 29, 2017 Centro has updated its platform so media planners can manage direct-sold campaigns and ...