Programmatic

"Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end ...

We received a lot of questions during our April 3T paid social webinar. Because we like to keep these bite-sized ...

Centro is redefining programmatic. We unveiled Centro Platform at AdExchanger's Programmatic IO conference. Watch the full presentation here.

As seen in AdExchanger. March 29, 2017 Centro has updated its platform so media planners can manage direct-sold campaigns and ...

It should be no secret to those of us in the digital media industry that the space is constantly evolving, ...

Remember that distinct feeling of accomplishment when you were taking tests in school, and you not only passed the test ...

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated ...

In consumer advertising, incremental gains count for something. But in political advertising? It's a zero-sum game. You either achieve a ...