Learn about the digital advertising trends that dominated the 2024 US elections, and what trends will shape the space in the years to come.
"Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end up buying from imposter sites instead."
Centro's Ian Trider is part of the IAB group that's creating this solution to fight domain spoofing. Read more in AdExchanger.
Learn about the digital advertising trends that dominated the 2024 US elections, and what trends will shape the space in the years to come.
Albert Thompson of Walton Isaacson explores how buyers can blend automation with human expertise to drive more successful programmatic campaigns.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.