"Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end up buying from imposter sites instead."
Centro's Ian Trider is part of the IAB group that's creating this solution to fight domain spoofing. Read more in AdExchanger.
Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
Are you interested in using programmatic software but don't know where to start? What even is a DSP? No worries: We're here to help!
