Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
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"Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end up buying from imposter sites instead."
Centro's Ian Trider is part of the IAB group that's creating this solution to fight domain spoofing. Read more in AdExchanger.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.