The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
"Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end up buying from imposter sites instead."
Centro's Ian Trider is part of the IAB group that's creating this solution to fight domain spoofing. Read more in AdExchanger.
The reported development of a new, US-only TikTok app raises significant questions about how advertisers will be impacted.
Filippo Gramigna breaks down the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.