A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
"Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end up buying from imposter sites instead."
Centro's Ian Trider is part of the IAB group that's creating this solution to fight domain spoofing. Read more in AdExchanger.
A running list of the most important Big Tech news for advertisers, plus analysis to help marketers thrive amidst these shifts.
Our media experts provide context and analyses on the latest search and social news in this monthly roundup.
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