News from Apple and Amazon Prime, a little something from TSwift, and more feature in this week's digest of top digital marketing content.
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"Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end up buying from imposter sites instead."
Centro's Ian Trider is part of the IAB group that's creating this solution to fight domain spoofing. Read more in AdExchanger.
News from Apple and Amazon Prime, a little something from TSwift, and more feature in this week's digest of top digital marketing content.
For your prospects, the CTA is the first thing they read and last thing they remember about your ad copy. Here are 15 tips for better CTAs.
Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.