"Ad tech is rife with shady characters. Until now, questionable behavior has frequently gone unchallenged. That's about to change."
Read more in Advertising Age from Centro's Ian Trider about how ads.txt can fight ad fraud.
Explore the benefits and challenges of programmatic in-housing in all its forms, including hybrid, outsourcing or full in-housing.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Failing to treat SPO as a strategic priority comes with a price tag: wasted spend, degraded inventory, and performance left on the table.
