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Friends at a cookout
May 24 2023

Who the Digital Advertising Channels Would Be at a Holiday Cookout

What kind of person would each digital advertising channel be at a cookout? We've done the research, and are here to share our findings.
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Programmatic Resources

Centro DSP Spotlight: Pacing View

Do you dream of pivot tables because you’re spending too much time in spreadsheets? The wealth of data and metrics ...

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AdExchanger Industry Preview 2017: Day 2 Tweet-Cap

AdExchanger’s 2017 Industry Preview has come to an end, leaving plenty for marketers to think about as they approach their ...

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Implementing A Data Strategy With Your Programmatic Buying

"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of ...

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2017 Resolution: Bring More Meaning To Your Mobile Marketing

Mobile technology is changing the way people communicate and consume media. Marketers are well-advised to be open to experimenting with ...

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Why Digital Media Operations Built Around Collaboration Should Be The New Norm

Have you ever witnessed a bad improv comedy performance? You would know immediately if you did. The jokes fall flat, ...

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Digital Media Operations and Smart Campaign Execution Should Go Hand in Hand

Navigating the world of ad servers and digital media contracts is often a challenge. Aligning contracted information to what was ...

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Centro DSP Spotlight: A Look Back on 2016

To quote Ferris Bueller: “Life moves pretty fast. If you don’t stop and look around once in a while, you ...

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Gain Instant, Actionable Insight About Your Client’s Business and Your Own

Tell me something I don’t know! That’s what I find myself shouting at the TV when I watch baseball games ...

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Dreaming of a Beacon-Focused Christmas

“We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for ...

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