Programmatic

It’s important to deliver a relevant and accurate message to your target audience no matter their native language. If you’re ...

Wondering if you’re ready to be a self-service DSP user, or if you need a vendor to help guide the ...

Last week, we answered questions surrounding DSPs. Because that was geared toward advertisers and agencies, we’re turning our attention this ...

Header bidding is the talk “du jour” in the world of ad tech, but many still don’t have a good ...

Running a successful campaign starts well before launch. Demand-side platforms, such as Centro DSP, offer a wealth of targeting options, ...

Programmatic video advertising hits its stride While demand for programmatic digital video has always been strong, inventory constraints and market ...

Programmatic Advertising There’s no question that programmatic buying has been widely adopted by advertisers for action-oriented, direct response campaigns. But ...

Centro recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. This ...

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...