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Headshot of Kerel Cooper
Mar 30 2023

Reaching Black Audiences in Adtech

Group Black's Kerel Cooper discusses what marketers can do to support the advancement of the Black media ecosystem.
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Programmatic Resources

Centro DSP Spotlight: Geographic Reporting and Optimization

Location, location, location. It may be a cliché, but digital marketers only want to deliver ads in markets where their ...

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Digital Innovations Awesome List

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To make ...

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Taking Programmatic In-House? What to Consider First

"Implementing a programmatic media function in-house seems like a no-brainer, but challenges abound. If you decide to make this a core ...

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Digital Innovations Awesome List

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...

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Centro DSP Spotlight: Why Service Matters Now More Than Ever

Smith & Beta recently released a report on the state of advertising talent, which details the gaps in talent development. ...

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Centro DSP Spotlight: Engaging Spanish Speakers and Hispanic Audiences

It’s important to deliver a relevant and accurate message to your target audience no matter their native language. If you’re ...

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Programmatic Self-Assessment: Should You Own It or Outsource It?

Wondering if you’re ready to be a self-service DSP user, or if you need a vendor to help guide the ...

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Programmatic Advertising 101: What’s In It for Publishers?

Last week, we answered questions surrounding DSPs. Because that was geared toward advertisers and agencies, we’re turning our attention this ...

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What is Header Bidding & Why Should You Care?

Header bidding is the talk “du jour” in the world of ad tech, but many still don’t have a good ...

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