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Maximizing ROI on Programmatic Advertising Spend
Mar 17 2023

Maximizing ROI on Programmatic Advertising Spend

Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.
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Programmatic Resources

Why The Open Exchange Isn’t Always Ideal For Political Buyers

"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has ...

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Ontario college to offer programmatic course

"Programmatic advertising is a skill in high demand, but employers say not enough people have hands-on training before being hired. ...

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Centro DSP Spotlight: Seize The Mobile Video Opportunity

According to eMarketer, mobile video ad spending in the US is estimated to grow 47% in 2016. (Going from $2.7 ...

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The New Long Tail Is No Long Shot

The long tail of the digital advertising beast has primarily been thought of as a weak appendage, hanging around the ...

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Centro DSP Spotlight: Combat Low-Quality Sites With Blocklists

When managing programmatic RTB campaigns, maintaining a high standard of inventory quality is a crucial task. If left unaddressed, low-quality ...

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CES2016: Developments in Programmatic TV and Video

Does CES ever disappoint? Not really and this year was no different. With new tech and innovations as far as ...

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Publishers’ New Lifeblood in the Age of Programmatic Ad Buying

There’s something rotten in online publishing. I’m no Shakespeare, but we’re an industry under siege. The rise of programmatic ad ...

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6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

Read More on StreetFight 

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Introducing the Political Digital Digest: November 2015 Edition

The 2016 presidential race is on, but the battle for digital ad inventory is only just beginning – and we ...

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