The use of HTML5 to code and create dynamic ads (over Flash) is gaining popularity. While Flash is used for ...
The use of HTML5 to code and create dynamic ads (over Flash) is gaining popularity. While Flash is used for ...
The programmatic world provides nearly unlimited access to inventory of all types, but how do you select the best-quality inventory ...
"Some exchanges are putting out offers to address specific political “brand” safety concerns. Centro, which sells workflow solutions, also has ...
"Programmatic advertising is a skill in high demand, but employers say not enough people have hands-on training before being hired. ...
According to eMarketer, mobile video ad spending in the US is estimated to grow 47% in 2016. (Going from $2.7 ...
The long tail of the digital advertising beast has primarily been thought of as a weak appendage, hanging around the ...
When managing programmatic RTB campaigns, maintaining a high standard of inventory quality is a crucial task. If left unaddressed, low-quality ...
Does CES ever disappoint? Not really and this year was no different. With new tech and innovations as far as ...
There’s something rotten in online publishing. I’m no Shakespeare, but we’re an industry under siege. The rise of programmatic ad ...