Resource Center

Programmatic

Feb 7 2023

How to Create Effective Digital Video Ads

Want to capitalize on the digital video boom? Here are some useful facts and tips for creating effective digital video ads.
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Programmatic Resources

The New Long Tail Is No Long Shot

The long tail of the digital advertising beast has primarily been thought of as a weak appendage, hanging around the ...

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Centro DSP Spotlight: Combat Low-Quality Sites With Blocklists

When managing programmatic RTB campaigns, maintaining a high standard of inventory quality is a crucial task. If left unaddressed, low-quality ...

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CES2016: Developments in Programmatic TV and Video

Does CES ever disappoint? Not really and this year was no different. With new tech and innovations as far as ...

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Publishers’ New Lifeblood in the Age of Programmatic Ad Buying

There’s something rotten in online publishing. I’m no Shakespeare, but we’re an industry under siege. The rise of programmatic ad ...

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6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

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Introducing the Political Digital Digest: November 2015 Edition

The 2016 presidential race is on, but the battle for digital ad inventory is only just beginning – and we ...

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The New Rules of Advertising, Hyperlocal or Bust

When Centro first started, we made our name as the go-to partner for local buys and local expertise. We’ve expanded ...

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Centro Expands Private Deal Availability with AppNexus Integration

Centro Brand Exchange is No. 4 on Pixalate Trust Index and has 96% Ideal Rating with Trust Metrics Chicago, IL ...

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Why Programmatic Advertising Fraud Exists

Columnist Ratko Vidakovic delves into the many faces of ad fraud and the underlying reasons why it exists in the ...

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