Programmatic CTV is reshaping TV advertising. See how advertisers can make the most of this channel in 2025 — and beyond.
"Programmatic advertising is a skill in high demand, but employers say not enough people have hands-on training before being hired. Sheridan College saw that as an opportunity and will begin offering a course in programmatic advertising next month. The course is part of the Ontario college’s Digital Marketing Management certificate, with 21 hours of class time and a partnership with Centro that gives students the ability to train on its DSP software to learn about real-world case studies and actual campaign optimization."
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