Does your digital video strategy reach audiences where they view video? Learn the ins and outs of connected TV advertising with this guide.
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According to eMarketer, mobile video ad spending in the US is estimated to grow 47% in 2016. (Going from $2.7 billion in 2015, to $4.08 billion in 2016.) By 2018, mobile video is expected to be a $6 billion a year market alone. It’s pretty clear to see, we’re in the midst of a tremendous opportunity.
Centro DSP offers a host of mobile campaign options, including mobile video. In fact, did you know Centro DSP sees over 175 million mobile video impressions (in the US) every day? They come through a variety of exchanges: MoPub, One by AOL (formerly Millennial Media), Google AdX, SpotX, LiveRail, and Dailymotion, to name a few.
The CPM rates for mobile video are relatively high compared to standard banner inventory. That’s because video is obviously a higher impact format, especially with in-app interstitial ad units, which compose the majority of mobile video inventory. In-app interstitial video is particularly appealing to advertisers because of the attention that full-screen videos garner. We can all agree that when a mobile video ad takes over your phone screen, it’s an experience that is hard to ignore.
With respect to the skippability of mobile video ads, videos that are 15 seconds are generally non-skippable, while 30-second videos (and longer) are skippable after 5 seconds. And, in terms of pricing, average CPM rates for mobile video inventory range anywhere from $6 CPM to $19 CPM, which means it’s important to bid accordingly in your campaigns.
Keep in mind that video inventory inside mobile apps is fully compatible with other mobile targeting capabilities in Centro DSP, such as hyperlocal location targeting (via GPS coordinates) and mobile data segments (currently available from PushSpring and Ninth Decimal).
To create a mobile video campaign, simply navigate to the “New” menu and select “Mobile Video Campaign” from the ‘Mobile’ menu. As always, set up is quick and simple but if you have any questions, feel free to reach out to our customer support team at dsp.support@centro.net.