Running a successful campaign starts well before launch. Demand-side platforms, such as Centro DSP, offer a wealth of targeting options, ...
Running a successful campaign starts well before launch. Demand-side platforms, such as Centro DSP, offer a wealth of targeting options, ...
Programmatic video advertising hits its stride While demand for programmatic digital video has always been strong, inventory constraints and market ...
Programmatic Advertising There’s no question that programmatic buying has been widely adopted by advertisers for action-oriented, direct response campaigns. But ...
Centro recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. This ...
At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...
"Digital ad tech firm Centro has a twofold partnership with Sheridan: Sheridan will license Centro's DSP (demand-side platform) to drive new students ...
The calling card of programmatic advertising is reach, and marketers enjoy the ability to generate massive scale for their campaigns ...
There are a plethora of ways to precisely target audiences in programmatic advertising. In Centro DSP, we’ve given users multi-pronged ...
It’s clear that 2016 will be a breakthrough year for programmatic advertising in politics. In fact, just this week, ...