There are a plethora of ways to precisely target audiences in programmatic advertising. In Centro DSP, we’ve given users multi-pronged targeting tactics they can use to find customers with the right ad, at the right time, and in the right media environment. Here are some techniques for customizing campaigns by language, app, and/or context.
Marketers can target customers by the language setting of the user’s browser. For example, perhaps an advertiser wants to find French-speaking users who may be browsing English websites. Or perhaps the marketer wants to reach all Latin American language speakers, so they’d target browsers set to both Spanish and Portuguese.
When targeting non-English speakers, using browser language as a tactic can help expand reach. It’s an easy alternative to contextual language targeting options. Browser language targeting enables you to find non-English speakers without increasing CPMs due to contextual data provider costs. However, best practice is to utilize both techniques and optimize to the one that works best for your campaign.
See below a sample of browser language targeting options.
Centro DSP allows users to target specific desktops using domain lists. Now they can also allow list/block list mobile app inventory. Note that there needs to be some familiarity with the app ID or app bundle name in Centro DSP to create these lists.
Users can create an applist by:
Here are some of the ways this targeting option can be used:
Third party targeting on mobile app inventory is provided by Peer 39. Users now have access to contextual and brand-protection segments for mobile app campaigns. These can be leveraged to target or block specific app categories, ensure impressions are only served in inventory that is in line with the brand, and serve ads that best match the content interest of the audience.
Try out a few combinations of these and many other targeting options on Centro DSP today.