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Programmatic

Mar 29 2023

Automation vs AI in Digital Advertising

We unpack how the terms "automation" and "AI" differ and where they both fit into the marketing and advertising ecosystem.
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Programmatic Resources

4 programmatic myths debunked

"Make no mistake that programmatic is one of modern advertising's most fundamental building blocks. With programmatic, you'll have access to ...

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Digital Media Operations: Negotiate Partnerships with Confidence

Negotiating the best partnership possible with a seller can lead to major returns for an agency or advertiser. Unfortunately, the ...

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Today’s Digital Media Operations Aren’t Operating. Optimize Yours with Centro Platform.

You’re at the eye doctor for a check-up, and, as the technician adjusts the refractor and clicks between lenses, you’re ...

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Demand Side Platforms: Not Just For Remarketing

Think of the people who demonstrate a high interest in products and services without pulling the trigger – the shoppers ...

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Get Control of the Digital Media Operations Chaos

Ever been house hunting and walked through a professionally staged home? You’d know one if you saw it. Every element ...

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Optimizing to Viewability: Fact and Fiction

Viewability has remained a hot topic for publishers, agencies, and marketers alike. The debates around measurement standards, challenges with mobile ...

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Digital Media Operations—Organized. Only with Centro Platform.

The digital media landscape is ever-evolving. New vendors, unique executions, and changing client goals makes it difficult for agencies to ...

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Centro DSP Spotlight: Geographic Reporting and Optimization

Location, location, location. It may be a cliché, but digital marketers only want to deliver ads in markets where their ...

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Digital Innovations Awesome List

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To make ...

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