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Programmatic

Headshot of Kerel Cooper
Mar 30 2023

Reaching Black Audiences in Adtech

Group Black's Kerel Cooper discusses what marketers can do to support the advancement of the Black media ecosystem.
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Programmatic Resources

Digital Innovations Awesome List (DIAL)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...

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4 programmatic myths debunked

"Make no mistake that programmatic is one of modern advertising's most fundamental building blocks. With programmatic, you'll have access to ...

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Digital Media Operations: Negotiate Partnerships with Confidence

Negotiating the best partnership possible with a seller can lead to major returns for an agency or advertiser. Unfortunately, the ...

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Today’s Digital Media Operations Aren’t Operating. Optimize Yours with Centro Platform.

You’re at the eye doctor for a check-up, and, as the technician adjusts the refractor and clicks between lenses, you’re ...

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Demand Side Platforms: Not Just For Remarketing

Think of the people who demonstrate a high interest in products and services without pulling the trigger – the shoppers ...

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Get Control of the Digital Media Operations Chaos

Ever been house hunting and walked through a professionally staged home? You’d know one if you saw it. Every element ...

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Optimizing to Viewability: Fact and Fiction

Viewability has remained a hot topic for publishers, agencies, and marketers alike. The debates around measurement standards, challenges with mobile ...

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Digital Media Operations—Organized. Only with Centro Platform.

The digital media landscape is ever-evolving. New vendors, unique executions, and changing client goals makes it difficult for agencies to ...

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Centro DSP Spotlight: Geographic Reporting and Optimization

Location, location, location. It may be a cliché, but digital marketers only want to deliver ads in markets where their ...

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