The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
"Make no mistake that programmatic is one of modern advertising's most fundamental building blocks. With programmatic, you'll have access to the largest, most diverse audiences and numerous data points -- all in real time."
Read more from Centro's Tom Burg on iMedia.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.
Filippo Gramigna breaks down the critical role curation plays for buyers, sellers, and the entire programmatic ecosystem.