Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
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"Make no mistake that programmatic is one of modern advertising's most fundamental building blocks. With programmatic, you'll have access to the largest, most diverse audiences and numerous data points -- all in real time."
Read more from Centro's Tom Burg on iMedia.
Agency leaders must adopt a strategic approach when optimizing their tech stacks, addressing today’s digital advertising complexities while preparing for the future.
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
Five industry veterans share their insights on what agency leaders need to know about this moment, and how to lead towards positive change.