Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.
"Since 2013, programmatic has made up more than 50 percent of ad spending in the U.S., and forecasts indicate it will account for $27 billion worth of digital display buys in 2017. The numbers are pretty persuasive, and you may feel compelled to shift away from traditional media-buying methods. But how can you successfully implement programmatic campaigns if you don’t know where to start?"
Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.
Google’s new SGE, Twitter’s new CEO, TikTok’s new tools, and more feature in this month's list of search and social news.
How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.