Does your digital video strategy reach audiences where they view video? Learn the ins and outs of connected TV advertising with this guide.
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"Since 2013, programmatic has made up more than 50 percent of ad spending in the U.S., and forecasts indicate it will account for $27 billion worth of digital display buys in 2017. The numbers are pretty persuasive, and you may feel compelled to shift away from traditional media-buying methods. But how can you successfully implement programmatic campaigns if you don’t know where to start?"
Does your digital video strategy reach audiences where they view video? Learn the ins and outs of connected TV advertising with this guide.
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