Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
Technology
Services
Resources
"Since 2013, programmatic has made up more than 50 percent of ad spending in the U.S., and forecasts indicate it will account for $27 billion worth of digital display buys in 2017. The numbers are pretty persuasive, and you may feel compelled to shift away from traditional media-buying methods. But how can you successfully implement programmatic campaigns if you don’t know where to start?"
Here's a list of the top considerations cannabis advertisers can use to develop their paid media strategy.
With misinformation and hate speech continuing to flood social networks, what can social media advertisers do to protect their brands and prompt change?
Learn how savvy marketing teams are evolving their digital TV strategies for a consumer base that is video-first and device-agnostic.