The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
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"Since 2013, programmatic has made up more than 50 percent of ad spending in the U.S., and forecasts indicate it will account for $27 billion worth of digital display buys in 2017. The numbers are pretty persuasive, and you may feel compelled to shift away from traditional media-buying methods. But how can you successfully implement programmatic campaigns if you don’t know where to start?"
The live sports broadcast landscape is changing. See how sports advertisers can effectively reach and connect with fans in the digital age.
Meta is getting rid of fact checkers on Facebook & Instagram and loosening guidelines on Hateful Content. What do the changes mean for advertisers?
To help digital advertisers maximize their programmatic campaigns, we dig into key trends that will shape the landscape in 2025.