Programmatic

Ad exchanges are not a new piece of the digital media puzzle, but they've been in focus lately as marketers ...

"With the right plan, SMBs can target specific audiences and gain significant traction in the market. The potential ROI boost ...

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

When private marketplaces (PMPs) first appeared on the digital scene a few years ago, sellers were cautious to release inventory ...

Do you dream of pivot tables because you’re spending too much time in spreadsheets? The wealth of data and metrics ...

AdExchanger’s 2017 Industry Preview has come to an end, leaving plenty for marketers to think about as they approach their ...

"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of ...

Mobile technology is changing the way people communicate and consume media. Marketers are well-advised to be open to experimenting with ...

Have you ever witnessed a bad improv comedy performance? You would know immediately if you did. The jokes fall flat, ...