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Programmatic

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Apr 4 2023

5 Recommendations on How Marketers Can Succeed in a Privacy-First Future

As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.
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Programmatic Resources

DIAL: Digital Innovations Awesome List (March)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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What I Learned From The Header Bidding Dog And Pony Show

"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated ...

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How Political Digital Advertising Lessons of 2016 Applies to 2017

In consumer advertising, incremental gains count for something. But in political advertising? It's a zero-sum game. You either achieve a ...

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What You Should Know About Ad Exchanges & Private Deals

Ad exchanges are not a new piece of the digital media puzzle, but they've been in focus lately as marketers ...

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3 Steps to Get Started With Programmatic Advertising

"With the right plan, SMBs can target specific audiences and gain significant traction in the market. The potential ROI boost ...

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DIAL: Digital Innovations Awesome List (February)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Private Marketplaces Go Mainstream

When private marketplaces (PMPs) first appeared on the digital scene a few years ago, sellers were cautious to release inventory ...

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Centro DSP Spotlight: Pacing View

Do you dream of pivot tables because you’re spending too much time in spreadsheets? The wealth of data and metrics ...

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AdExchanger Industry Preview 2017: Day 2 Tweet-Cap

AdExchanger’s 2017 Industry Preview has come to an end, leaving plenty for marketers to think about as they approach their ...

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